Best Email List Building Tool? – OptinMonster? Let’s Check it Out

Best Email List Building Tool
OptinMonster Logo
OptinMonster Logo

To have a successful online business, you need to be able to capture an email list of prospective customers. So, what is the best email list building tool? In this article, I will try to answer that question with my personal review of OptinMonster.

In order to correctly build your email list, you need to have a way of asking only the right people to join your list. You wouldn’t or at least shouldn’t build an email list without asking and you want to make sure you ask people at the right times,

For example, you would want to ask someone to join your newsletter when they are the most interested in joining or subscribing.

OptinMonster is one of those tools that allows you to do just that and much more.

In the following review of OptinMonster, I will make sure to point out the most important and powerful features of this email list building tool.

A Quick History of OptinMonster

OptinMonster was co-founded in 2013 by the now CEO, Syed Balkhi and the CTO, Thomas Griffin.


Here is some information from the OptinMonster website about Syed:


“Before creating OptinMonster, Syed founded WPBeginner, the largest free WordPress resource site. In 2011, Syed started List25, a widely popular entertainment site with over 1.5 million subscribers and quarter billion video views. He is a successful online marketer and an award-winning entrepreneur who was recognized as the top 100 entrepreneurs under the age of 30 by the United Nations. Syed’s work has been featured in Forbes, Inc, Entrepreneur, Washington Post, Fox Business, Venture Beat, and countless other top publications. Syed is a frequent speaker on the topics of lead-generation and growth hacking.”



Here is some information from the OptinMonster website about Thomas:


“Prior to OptinMonster, Thomas founded Soliloquy, the fastest WordPress slider plugin, and Envira Gallery, a revolutionary gallery solution for photographers. He is an expert developer with deep knowledge of building products for mass-market. Thomas knows firsthand that software for marketers are generally poor in quality. He’s extremely proud that OptinMonster is changing that by creating extremely easy to use and technologically sound software that just simply WORKS! Thomas is a frequent speaker on topics of performance and scalability.”


As you can see, these guys are incredibly talented and have the background to create this awesome tool.

What is OptinMonster Going to Cost Me?

Here is a chart showing the cost for the plans that are available. This is the cost if you pay yearly which is over 50% cheaper than if you pay buy the month. There are many more features if you go to the sight and select See All Features on the bottom of each plan, too many to list here. Note the 100% money back guarantee as well. Personally, I prefer the Pro version because it has everything I will ever need to email list building:

OptinMonster Plan Costs
OptinMonster Plan Costs

Show Me the All the Cool Features in OptinMonster.


OptinMonster consists of the following features which I will go in to more detail on later in this post:

  • Drag ‘n’ Drop Builder – OptinMonster’s powerful drag & drop builder allows you to create visually stunning opt-in forms that are optimized for the highest conversion rates.
  • Campaign Types – Here you can choose the perfect campaign type to display the most attention-grabbing offers to your visitors for the highest possible engagement.
  • Campaign Triggers – Detect your visitors’ behavior and use smart triggers to always display the right campaign to the right person at the right time. This is critical. You don’t want to annoy your traffic, so you need to time these popups carefully.
  • Targeted Campaigns – You need to be sure to use precision targeting to create campaigns that generate more leads, attract more subscribers, and as a result, make more sales.
  • Seamless Integrations – Create amazing campaigns that adapt in real time, so you can easily personalize and target for the best possible conversions.
  • Actionable Insights – Get the statistics that matter and the tools you need to take action and improve your lead-generation strategy.

Let’s get into some more detail on each of these features.

What Does the Drag ‘n’ Drop Builder do for Me?

In our online business, we all need an easy way to get started with creating marketing campaigns that convert the highest rate possible.

OptinMonster’s easy to use and very capable drag and drop form builder lets you to create awesome looking campaigns that are optimized to deliver the highest conversion rates. It is actually the easiest way to generate leads from your website.

The campaign builder makes it easy to create opt-in forms that really get your reader’s attention which will help with your lead generation and email list building. It’s all built in for you, so you don’t need any design or software development skills.

With point-and-click ease, you customize the message, colors, images, and everything else to create a design that matches your niche and the way your website is set up. You can choose to use your website fonts or select from a huge font collection from OptinMonster.

Because everyone’s website is different, OptinMonster offers six different types of campaigns for you to start with.

These Campaign Types include:

  • Lightbox Popups
  • Fullscreen Welcome Mats
  • Slide-in Scroll Box
  • Floating Bars
  • Countdown Timer
  • Sidebar Forms
  • Inline Forms
  • Content Locker

You can configure each one of them with the signature Yes/No Forms that are provided.

All of the OptinMonster designs are 100% mobile friendly.

You can also completely create your very own fully customized campaign, using OptinMonster’s Canvas technology.

Another great thing is that OptinMonster works on all types of website formats, including WordPress, Drupal, Joomla, or a static HTML website.

Their eCommerce already integrated suites include Magento, Shopify, BigCommerce, WooCommerce, Volusion and PrestaShop.

For your email marketing solutions, they are already integrated with all the major email marketing service providers like MailChimp, AWeber, InfusionSoft, CampaignMonitor, ConstantContact, and several more.

Once you have created your campaign with the drag & drop form builder, you can benefit from OptinMonster’s wide range of personalization and targeting options. These options allow you to:

  • Show campaigns based on visitors’ interests. This is done by using OptinMonster’s behavioral automation rules to offer Onsite Follow-up, Onsite Retargeting, and Cookie Retargeting.
  • Decide where and when your opt-ins appear with Page-Level Targeting, Geo-Location Targeting, Device-Based Targeting, and Scroll Trigger, to make sure you are asking for their opt-in at the right time and place.
  • Use Referrer Detection to vary campaigns according to where visitors came from.

You can also use OptinMonster’s specialized Exit-Intent Technology to detect when visitors are about to leave your website, so you can trigger a specific campaign at the exact time when they are about to leave to convert abandoning visitors into subscribers & customers.

Click HERE to Join OptinMonster Now

Let’s Have a Look at Campaign Types.

Lightbox Popups

OptinMonster’s lightbox popups allow you to deliver a very targeted message at just the right time for the best possible engagement. Lightbox popups are proven to work for email lead capture as well as increasing sales conversion. OptinMonster customers have seen their conversions increase by as much as 600%.

When you show a lightbox popup, your website visitors have to make a decision. This is not a distraction for them, because your other content fades into the background. That is the main reason lightbox campaigns convert so well. You can make your popups even more noticeable using OptinMonster’s MonsterEffects and include animations and sound effects.

Timing is everything to maximize the effectiveness of your popups. In fact, it’s just as important as the content itself.

The timing of your popups is just as important as your quality content, to get the best results. If you trigger a popup at the wrong time, then you won’t get the results you want. OptinMonster’s creative popups let you politely ask visitors to subscribe when they are the most likely to agree.

Fullscreen Welcome Mats

Statistics show that 70% of the people who visit your site won’t come back once they leave.

OptinMonster’s Fullscreen Welcome Mat helps you get visitors’ attention the minute they arrive to your site, with a website splash screen that been shown will increase conversions by as much as 80%.

There is not a better way to grab your visitor’s attention than with a focused call to action, before they have a chance to get distracted and leave.

OptinMonster’s Fullscreen Welcome Mat will help visitors remember your website and to better connect with your niche.

Here are some examples of welcome mat implementations from OptinMonster customers. They all used the Fullscreen Welcome Mat to:

  • Present a targeted offer or coupon.
  • Showcase new products and services.
  • Let visitors know what to expect from their site.
  • Win new subscribers by showcasing their best content.
  • Show visitors how to get to their social media profiles.
  • Collect email subscribers while providing free stuff – like a free eBook.

Slide-in Scroll Box

Are you irritating your website visitors by presenting them with a sudden popup at the wrong time?

OptinMonster’s Slide-in Scroll Box campaign gives you a polite and stylish way to get visitors’ attention without being too pushy and annoying.

This is because OptinMonster Slide-ins appear at the bottom right corner of the web page as the visitor is scrolling down. These work great with the Scroll Trigger, which lets you specify how far down the page visitors get before they see your scroll box.

Here are some examples of how people use the Slide-in Scroll Box:

  • Use them to highlight related products or content.
  • Collect feedback from their readers.
  • Reduce cart abandonment with well-timed discounts and coupons.
  • Encourage visitors to move further into the site and convince them to become more engaged.

Slide-in Scroll Boxes are effective because they stick to the bottom of the screen and are immediately noticeable. You can get even more attention for scroll boxes by using some of the MonsterEffects animations.

Floating Bar

The Floating Bar is a campaign that is sticky and very noticeable, that attaches to the top or bottom of the web page and stays visible as your visitors scroll. It’s a great way to get visitors’ attention without bothering them too much.

How Some Customers Use the Floating Bar

OptinMonster users have reported considerably increases in email signups when using Floating Bar campaigns. In fact, some customers have added hundreds of new signups each month with this exact campaign type.OptinMonster

The Floating Bar includes multiple templates which expand its functionality.

A lot of sites use OptinMonster’s Floating Bar to do the following:

  • Ask people to subscribe to their newsletter on every page of their site.
  • Redirect attention to contests, affiliate links, or popular content.
  • Promote content upgrades on certain blog posts.

This simple promotional bar also works well for welcoming visitors to your site, highlighting important information, and growing your social following.

Countdown Timer

Do you want to create a sense of urgency to conversions? The Countdown Timer is most likely the campaign for you.

With OptinMonster’s countdown timer campaigns, you can create intelligent, timer-based campaigns that effectively convert reluctant buyers or subscribers.

Creating a sense of urgency for your visitors is one of the best ways to boost your conversion rate. When purchasing decisions are based on urgency, we automatically lean towards the “take action” route, because we are afraid of missing out.

OptinMonster’s countdown timer campaigns are available in two powerful modes:

  • Static: Set a universal deadline for all visitors. You select the date and time the countdown ends.
  • Dynamic: Create “evergreen” countdown timers customized for each visitor. Instead of selecting an end date, you choose the length of the timer in days, hours, minutes, and seconds.

You Can Use Countdown Sales Timers for Ecommerce sites.

Have you ever been shopping online and thought, “I’ll just buy this later…” …only to never return to complete your purchase?

Countdown timers are the most effective way to get customers to act: Nothing is more convincing than actually seeing that time is running out.

Ecommerce sites can use countdown timers in a number of ways to boost sales and engagement:

  • Holiday and seasonal campaigns.
  • Limited-edition products.
  • Flash sales.

And many more….

You can also boost your email list conversions by creating countdowns for new product launches and other upcoming sales and events.

Dynamic evergreen countdown timers are highly effective for reducing shopping cart abandonment. Seeing a chosen product or coupon code about to expire will eliminate procrastination and convince the user to complete their purchase before time is up.

Nothing instills urgency more than seeing that timer count down – and knowing you need to act fast or miss out forever.

Bloggers and Publishers use Countdown Sales Timers as well.

Countdown timers are also for us bloggers and can be used to add a sense of urgency to any type of campaign, no matter your goal.

You can use static countdown timers to build up the “energy in the room” and encourage signups and registrations for:

  • live events, such as Facebook Live appearances or Twitter chats.
  • special upcoming guest posts or blog series installments.
  • guest appearances and interviews.
  • upcoming podcast episodes.
  • webinar registrations.
  • product launches.

And of course, any other way you can come up with.

Nothing gets visitors to act RIGHT NOW more than seeing that timer ticking down.

Sidebar Forms

Are you taking full advantage of the sidebar area of your website?

Sidebar Forms are one of the most common ways to build an email list, and the sidebar is where many web visitors look for signup information.

That’s why it is so important to include OptinMonster’s Sidebar Forms as one of the options in your email marketing and list building strategy.

OptinMonster’s Sidebar Forms give you a chance to convert visitors from anywhere on your site.

Some OptinMonster customers have found Sidebar Forms to be their favorite campaign type, helping them add tons of new subscribers every month.

To make it easier to streamline your Sidebar Form creation, use OptinMonster’s extensive range of campaign templates and their Drag & Drop form builder to create the perfect Sidebar Form in no time at all. Or, if you prefer and you are the creative type, you can create your own custom Sidebar Form with OptinMonster’s Canvas technology.

Inline Forms

OptinMonster’s Inline Forms help you get the attention of your most enthusiastic readers and encourage them to subscribe when they are already in the process of reading your content. Because of this, inline campaigns are very effective for increasing your list of subscribers, especially on content-heavy sites.

Content Lock for Bloggers and Publishers

Are you looking for an easy to way to drastically increase your email list without having to create more resources?

With OptinMonster’s Content Lock capability, publishers and bloggers can boost email subscribers and maximize lead generation by using the content you are already publishing.

OptinMonster content locking lets you block part of your content and make it only available to subscribers, encouraging more email signups and attracting only high-quality leads.

One way that bloggers and publishers use Content Lock is to attract more new subscribers by gating a part of their high-value content. Most people give away great content for free, but instead you can make your existing content work harder for you. I understand how this might work, but do I really want to turn away visitors because they don’t feel like subscribing? Something to think about with this particular method.

OptinMonster’s Content Lock will blur or even remove content below a specific point on the page, so visitors have to opt in to see the whole article. This is a way to grow your email subscriber list with content your already published.

All publishers know how effective content upgrades are for winning new subscribers, but it can take a while to produce them. Content Lock lets you turn any piece of high-quality content into a content upgrade with just a couple of clicks.

You Can Get Actionable Insights with OptinMonster.

With OptinMonster you can get the stats that matter and the tools you need to take action and improve your lead-generation strategy.

You can do the following to gain insight into your visitors to get them to subscribe” 

Real-Time Behavior Automation – OptinMonster’s Real-time Behavior Automation helps you show relevant campaigns that instantly adapt to visitors’ current behavior on your site.

Over 30% of consumers prefer to receive only relevant offers, and many of them will just leave your site if it doesn’t meet their needs. Instead of creating generic marketing campaigns, business owners and eCommerce retailers can use Real-time Behavior Automation to run highly-targeted campaigns, which are proven to be more effective for customer acquisition and lead generation.

A/B or Split Testing

Do you need to find a way to split test your campaigns? Split testing can be hard to set up, but for most online businesses, you can’t run an effective marketing campaign without doing some split testing.

In order to streamline this split testing, OptinMonster has built A/B testing right into our app, so you can split test all your campaigns and eliminate the guesswork about what’s working.

OptinMonster A/B Testing lets you split test your campaigns, so you know what’s working for your customers. With the click of a button, you can create a split test and try different content, headlines, layouts, styles, and campaign triggers to see what converts best.

OptinMonster takes care of the rest, randomly showing each campaign variation to your visitors until you know for sure which is delivering the highest conversion rate. Isn’t that awesome? Combined with our in-depth Conversion Analytics, you’ll get A/B testing statistics to identify impressions, conversions, and the pages which give you the best results. This is getting into some advanced stuff. Probably too much for newbies.

Click HERE to Join OptinMonster Now

A/B Testing for Publishers

Most publishers use OptinMonster’s A/B Testing tool to split test their content marketing campaigns and improve their digital marketing strategy.

A/B testing help publishers create split tests that get results. In fact, one OptinMonster user added 250,000 subscribers by using split testing as a key tool.

You can use A/B Testing with all of OptinMonster’s templates, and you can also experiment with a wide range of campaign triggers and rules to see how campaigns perform for different audience segments, such as mobile vs. desktop or different geographic locations.

There are even more capabilities at OptinMonster, including Conversion Analytics that are already integrated with Google Analytics to allow you to track and measure conversion goals and the success of your opt-in campaigns.

With Conversion Analytics, you can analyze clicks, views and overall conversion rate for each of your opt-in campaigns. If you’re using OptinMonster’s A/B Testing feature, you can also get that data for all of your split tests.

Conversion Analytics tracks the referral pages for each opt-in, allowing you to see which pages or posts on your site are driving the most conversions.

In Conclusion, OptinMonster Really is a MONSTER When it Comes to Opt-in Conversions and Much More!

Here’s the bottom line, if you need an incredibly capable opt-in application, OptinMonster is your best bet, whether you are a novice or expert in online business ventures. They have great design features, an excellent reports section, and a super easy to use user interface. There are plenty of different popup templates to choose from that are easily implemented or you can completely design your own. You can have a popup running effectively and efficiently on your website in no time at all.

My impression is that their support is not the best, which is disappointing for such an awesome product. Maybe they don’t need it much. It may very well be the only thing OptinMonster is not great at.

Overall, I believe OptinMonster is one of the best opt-in products on the market for all your online publisher, blogger and ecommerce needs to drastically increase your email and subscriber lists.

Did I mention the OptinMonster money back guarantee? Here it is:

100% No-Risk Money Back Guarantee!

You are fully protected by our 100% No-Risk Double-Guarantee. If you don’t like OptinMonster over the next 14 days, then we will happily refund 100% of your money. No questions asked.


8 thoughts on “Best Email List Building Tool? – OptinMonster? Let’s Check it Out

  1. Wow! What a detailed explanation of OptinMonster and all the features. I like the content locking feature that lets you block part of your content and make it only available to subscribers. I really need to learn more about email marketing and email list building. I will look into this further!

  2. At $9 only monthly and with all these available features, it’s really a great price! I would love to use OptinMonster but I don’t know how to start an email list. Do you have any training on your website where I can go to learn how to do that? I just started building my website and it has started gaining some organic traffic so I would like to make use of OptinMonster as soon as possible. Your help is greatly appreciated!

    1. You don’t need to know a thing. OptinMonster provides all the training and it is really easy with their templates. I am almost ready to use them as well, but I need a little more time on my site first. Only 5 months in right now.

      Thank you for your comments.

  3. Thanks for this comprehensive review. I’m going to check out OptinMonster now as I’ve been using Mailchimp and find it confusing. I’m an affiliate for Optinminster so I’m happy to learn more about their platform. Thank you!

  4. Wow, what a comprehensive post! This is the part I would like to do once I have built a better website but I always feel like I am having issues with the technical stuff. Is it gonna be hard to start?

    1. thank you. I do a ton of research on each article so my readers are well informed. That way they can make an informed decision on the products I review. No, OptinMonster is very easy to use.

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